All-purpose shampoo, 1000 ml
Gently cleanse with Be Curly™ Shampoo to strengthen curls, control frizz, and add shine to curly or wavy hair.
- Part of our 4-Step Curl Perfecting System that dramatically reduces frizz and defines curls by up to 57%*
- A blend of wheat protein and organic aloe expands when hair is wet and retracts when dry to enhance curls or waves
- A refreshing citrus scent with certified organic lime, lemon, bergamot, orange, and other pure plant and floral essences
*Using the Be Curly™ 4-Step System compared to untreated hair
Active Ingredients:
Aloe:
With powerful soothing properties, this desert succulent is a source of moisture.
Wheat Protein:
Wheat protein helps protect hair from heat damage during styling with blow dryers, flat irons, curling irons, and other heat styling tools. The wheat protein blend expands when hair is wet and retracts when hair is dry to enhance curls or waves.
Aveda's "Art and Science of Pure Flower and Plant Essences" requires ingredients of the highest integrity. At Aveda, our mission is to care for the world we live in, from the products we make to the ways we give back to society.
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